I design efficient and intuitive user experiences by learning the behavior and needs of your target audience.
UX Design & Research
Graduate Admissions Website for UMBC
Design and launch a new Graduate Admissions website for the University of Maryland, Baltimore County to use in graduate student recruitment and graduate school marketing initiatives.
Data Analysis, Content Strategy, Wireframing, High-Fidelity Prototyping, Development, QA Testing, and Presenting Insights
Usability Testing on UMBC’s New Programs & Degrees Webpages
Create prototypes, write user testing scripts, and interview UMBC students and high school counselors to determine site usability, content comprehension, and layout preferences.
High-fidelity Prototyping and Usability Testing, User Interviewing, Presenting Insights to Stakeholders
Landing Pages for UMBC Marketing
Design and launch recruitment-focused landing pages and websites for university marketing and partnerships, to foster university brand awareness and drive lead generation.
Web and UX Design, SEO and Accessibility Compliance
Navigation Reorganization for UMBC.edu
Design a responsive navigational system for the University of Maryland, Baltimore County’s main website to serve a variety of audiences and promote the university’s mission and vision.
User Research, Comparative Analysis, Information Architecture, Content Strategy, and UI Design
Mobile App Design
“Future Send” iOS Feature - Thinkful Alumni Hackathon Winner
Concept development for an iOS feature that allows users to schedule messages in advance.
User Research, Competitive Analysis, User Personas & Flows, Wireframing, Testing, Branding, Prototyping
Beluna Astrology App
UX Research, Usability Testing, Content Strategy, and UI Design for an astrology podcast self-care app
LocalEyez | Event Finder App
UI Design for a local activities finder app - Onboarding Flow, Main Feed, and User Profiles
My Daily Nosh | Grocery App
UI Design and Rebranding for a grocery list-making and shopping app with social features
Busy Bus App
User Research, Comparative Research, and UI Design for a mobile transit schedule viewing app
Web Branding & E-Commerce Business Development
Third Season Shop
Branding Strategy, UX Writing, Market Research, Operating Plan, and Startup Business Plan (CMS: Shopify)